#95: Maximize Event Success with Strategic Content Marketing with Gina Clarke

Content marketing is crucial for event promotion as it helps increase visibility, engage your audience, and drive ticket sales. By creating and sharin...

#94: Using Behavioural Science to Create Unforgettable Event Experiences with Siri Brudevold

Crafting meaningful, memorable experiences is more important than ever before in B2B events.
Event professionals can significantly enhance the...

#93: Enhance Your Event Experience Digitally

Creating a world-class event doesn't begin and end on the event day. It starts the moment someone buys a ticket or registers and continues long after...

#92: Unlocking the Power of Experiential Events at IMEX with Oliver Bailey

In this episode of The Events Cast Podcast, we have the honor of speaking with Oliver Bailey from IMEX Exhibitions, the brilliant mind behind many of...

#91: Update: We are Back With a New Episode Type For You

The Events Cast Podcast is back after a short break!
In this celebratory episode, I share an update on what has been going on over the past mont...

#90: Designing for Delight: Optimizing User Journeys on the Web

In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial en...

#89: Unlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli

In today’s episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with the...

#88: How Customer Psychology Increases Ticket Sales with Victoria Matey

Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional c...

#87: Building a Strong Event Marketing Team with Haydn Gush

In this week’s episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world o...

#86: The IBTM World Trends Report 2024 with Alistair Turner

In this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair
Turner, the latest trends that are affecting the meet...

#85: What was your top learning from 2023 and how it will impact your events in 2024

The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was...

#84: It's our Anniversary: 2 Years of The Events Cast

The Events Cast celebrates two years and I couldn’t be more excited to celebrate this with all the listeners and supporters of the show.
In this...

#83: Game On: Gamification Strategies to Boost Event Marketing with Richard Watanabe

Gamification is all about making your events engaging, fun, and memorable. It's a powerful tool that can drive attendance, boost engagement, create a...

#81: Integrating Motherhood and Career as an Event Marketer with Kathryn Frankson

Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and...

#81: How to Increase your Event Attendee Retention

Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don’t co...

#80: The Record Breaking Marketing Campaign of Paris Packaging Week with Karen Abarian

In this episode of The Events Cast Podcast, we speak with Karen Abarian, Marketing Manager at Easyfairs about Paris Packaging Week's record-breaking c...

#79: The Answers to your Questions about Event Websites

In this episode, we answer to all your questions about event websites that we received after our 3-part masterclass episodes on creating compelling ev...

#78: Leveraging Your Assets for Press Media Success with Katie Whatley

In this episode of The Events Cast Podcast, we sit down with Katie Whatley, Marketing, Communications and Events Specialist to discuss the strategies...

#77: Creating a Compelling Event Website - Part 3- Diving Ticket Sales Inquiries

This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing...

#76: AI-Powered Event Marketing with Will Curran

AI is all around us. It has already revolutionised various industries, and slowly it is making its way into the events industry, and into our marketin...

#75: Creating a Compelling Event Website - Part 2- The User Journey

This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing...

#74: Leveraging Content Marketing to Attract and Engage your Target Audience with Amanda Ciccatelli

Content marketing plays a pivotal role in the success of an event by acting as the dynamic bridge that connects organizers with their target audience....

#73: Creating a Compelling Event Website - Part 1: The Why

This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing...

#72: Beyond the Stage: Mastering Festival Marketing with Jack Walsh

In this episode of The Events Cast Podcast, we delve into the dynamic world of festival
marketing with our expert guest, Jack Walsh, Experience...

#71: Leveraging the Power of LinkedIn to Promote B2B Events with Daniel Loman

Linkedin is the world's largest professional networking site, and it’s not only a great place to work on your personal branding, but also to help you...

#70: Mastering Exhibitor and Sponsorship Promotion with Sara Sanchez from Informa

In this episode of The Events Cast Podcast, we dive into the world of exhibitor and sponsorship promotion for conferences, exploring how event markete...

#69: DTX's Record-Breaking Registration and Attendance Marketing Campaign with Keziah Smith-Scott

In this episode, we delve into the incredible triumph of DTX Manchester, the largest digital transformation event for enterprise IT and digital profes...

#68: Why you Need to Focus on Building your Email List?

Email marketing remains one of the most effective digital marketing strategies, with high conversion rates and being more cost-efficient compared to o...

#67: How to Supercharge Ticket Sales Through the Power of Your Speakers with Tamar Beck

Your speakers are a big asset in your marketing, they are thought leaders, they have influence and reach and their audience will usually be the same a...

#66: 9 Ways to Use ChatGPT for your Events - Part 2

In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer.
 
...

#65: How to Deliver Memorable Events that Make your Clients Feel Valued with Karianne Levett

Events are all about how you make people feel.
The events industry is a crowded market and if you want your events to stand out in you need to f...

#64: Revolutionizing Event Marketing: 9 Ways to Use ChatGPT for your Events - Part 1

In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer.
 
...

#63: May 2023 Update from The Events Cast Podcast

This week's episode is an update from the host, Francesca R. Balit about the plans for The Events Cast Podcast in the coming weeks.
 
This...

#62: Why you Should be Running Always-On Paid Ads with Kirsty Ferguson

Always-on Paid ads are the ultimate advertising campaign to drive awareness, audience engagement and to build data throughout the year, and should be...

#61: Should You be Using Paid Advertising to Promote your Events?

#60: How IMEX Became one of the Leading Events in the Events Industry with Carina Bauer

IMEX is a leading event bringing together the global meetings industry in two locations, twice a year, in Frankfurt and Las Vegas. IMEX and its leader...

#59: What you Need to Know About Google Analytics 4 Before it all Changes in July 2023

In this episode we talk all about what Google Analytics 4 is and what you need to be aware of before it all changes in July 2023 to make sure you can...

#58: How Technology and Media can Enhance Accessibility at an Event with Brian Cole

In this episode, we talk with Brian Cole, CEO at edgefactory about how they used creative digital content to enhance the accessible elements at the Sp...

#57: Live Interviews with Event Profs at Confex International Part 2

While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode.
 
In this episode (P...

#56: Using Event Advocacy to Increase Event Awareness and Attendance with Maxie Smit

As event organisers, you can leverage your audience, attendees, speakers and partners to help promote your content and increase the reach of your even...