Trade Show Insights
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Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show succ...
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Partnerships Over Placements: Sponsorships That Drive Results - TSI20.9
It’s time to say goodbye to “gold, silver, bronze” and hello to smarter, more impactful sponsorships!
In this episode, Wendy Porter joined me f...
Success Strategies for Organizers + Exhibitors: A Shared Playbook - TSI20.8
This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them.
No matter which one you are, we've go...
Trade Show Website Fixes: What Exhibitors & Attendees Really Want - TSI20.7
If you’ve ever tried to find key information on a trade show or event website, you know how frustrating it can be.
Recently, I posed the questi...
The Challenge of Using Salespeople as Booth Staff - TSI20.6
Exhibit managers often come to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap tha...
Fresh Perspectives on Trade Show ROI & Impact - TSI20.5
Everybody says trade shows are all about the ROI …
Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting dep...
Beyond the Bar: Rethinking After-Hours Events - TSI20.4
Chances are you’ve been overlooking a key demographic in the audience at your events – people who choose not to drink alcohol for a variety of reasons...
Ways to Cut Exhibit Costs ... Without Sacrificing Results - TSI20.3
These days, it seems everyone's talking about budgets and the rising cost of exhibiting.
And yes ... I realize that some elements are out of you...
From Paper Trails to Pixels: Reimagining Lead Capture - TSI20.2
Why is lead capture an afterthought for so many exhibitors?
Instead it's the whole point of exhibiting in the first place – or at least should b...
The State of Event Marketing: Facing Exhibitor Challenges - TSI20.1
It's tough out there. Exhibitors are expected to do even more with less.
They recognize the value of face-to-face events, although may struggle...
Experience Matters: How to Create Memorable Moments - TSI19.12
As attendees navigate a trade show floor they're bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stim...
Winning Strategies for Booth Staff Success - TSI19.11
Lately I've been having a lot of conversations around booth staffing.
Exhibit managers tell me they're frustrated about how their team behaves i...
Ah-ha Moments from My First IMEX Experience - TSI19.10
For years I’ve been hearing all the buzz about IMEX, but never had the opportunity to experience it first-hand until this year.
IMEX is often re...
Bridging the Gap: Aligning Sales & Marketing Objectives - TSI19.9
Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales te...
Beyond Transactions: Building Strong Vendor Relationships - TSI19.8
You may not spend a lot of time thinking about vendor selection when it comes to your exhibit or event, but that could cost you.
Having vendor p...
Reframe Your Trade Show Sales Conversations - TSI19.7
Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!)
Want to make sure you never come across that way?
Then you’ll want...
5 Ways to Make Meaningful Connections - TSI19.6
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results.
But beyond that, are y...
Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift - TSI19.5
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn by stu...
Crafting Experiences That Captivate - TSI19.4
Designing an impressive exhibit display just isn’t enough anymore.
Attention spans are shorter, and attendees want experiences that not only edu...
Creating Events That Care for People & Planet - TSI19.3
Lifestyles have changed since the "Great Pause," and stamina is a big part of that. While event attendees used to be willing to be booked solid from s...
Trade Show Blind Spots: What Are You Overlooking? - TSI19.2
Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords.
Reimagining Trade Show Sponsorships - TSI19.1
When you hear the word "sponsorship," what do you think of first? The welcome reception ... or tote bags ... or a gazillion banners hanging all around...
Let Your Goals Be Your Guide - TSI18.11
What's your goal for your next trade show?
No matter how you answer that ... learn how to use your goal as a North Star to guide all your trade...
Discover Tools to Navigate Exhibiting Challenges - TSI18.10
Ever faced an exhibiting challenge – like unreasonable costs – and didn’t know where to turn?
That’s where The Exhibitor Advocate comes in!
Creating Intentional Transitions in Exhibit Marketing - TSI18.9
Several years ago I discovered (and now follow) one of the most forward-thinking, award-winning architects focused on using smart building design to c...
Trade Show Shipping Demystified: Expert Advice - TSI18.8
Shipping – it’s often just one more item on the trade show to-do list, and not the focus of attention … until something goes sideways.
But latel...
Real-World Crisis Management Lessons from RISKWORLD 2023 - TSI18.7
It's a situation no event organizer wants to face. But the team at RISKWORLD 2023 was forced to deal with the reality of an active shooter in the city...
Effective Lead Management from Gathering to Onboarding - TSI18.6
Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a vis...
The Power of Community: Extend the Value of Your Show - TSI18.5
Why stop with a one-week experience? (Too many trade shows do.)
Instead, think of your trade show as the centerpiece of an ongoing community for...
5 Ways Exhibitors Sabotage Their Success - TSI18.4
Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that artic...
Creating Sensory-Friendly Events - TSI18.3
Anyone who’s ever walked a trade show knows how easy it is to hit stimulus overload. And that becomes even more of a challenge for neurodiverse or int...
AI Pros & Cons: What It Means for Events - TSI18.2
Everybody’s talking about ChatGPT and other hot AI tools these days. But how do you sort through the hype and learn how to incorporate them into your...
Trade Show Strategy in Action: Canon Medical - TSI18.1
Trade shows are not a stand-alone marketing tool. Instead they should be integrated into all your other marketing efforts as part of a comprehensive s...
Reflections & Intentions - TSI17.12
It’s that time when everyone begins to reflect back on the year winding down, while also eagerly awaiting the new one that’s just ahead.
So in t...
Crafting Memorable Moments at Expos & Events - TSI17.11
We all want our trade shows and events to be memorable.
Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn't b...
Exhibit Strategies for the Sharing Economy - TSI17.10
Our economy – and climate – is changing and trade shows need to adapt along with it.
In this rebroadcast of Virtual Lunch, Rhiannon Andersen jo...
Improv Skills for Booth Staff - TSI17.9
Working a trade show booth requires you to think on your feet and adapt with each visitor who enters your booth. You’ve got to be prepared for almost...
Discover a New Exhibitor Advocacy Resource - TSI17.8
There has never been a more important time for exhibitors to have a voice in the trade show industry.
In this rebroadcast of Virtual Lunch, Jess...
Putting Event Tech Trends in Perspective - TSI17.7
These days, it’s a full-time job to keep up with what’s happening in event tech. Ideas and tools are changing fast and it’s hard to know which ones yo...
Smart Strategies for Video Marketing - TSI17.6
The results are in ... video is the champion of online content, and you better get in the game.
But how do you create videos that get watched, s...
Welcome to the New Era of Trade Shows - TSI17.5
No doubt we all wish we had a crystal ball to see what the future of trade shows might look like.
Or do we really need one?
If there’s one...