Purpose 'n Clarity with Petri Kajander
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Purpose 'n Clarity with Petri Kajander
We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies. We share everyday decision-m...
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Advisory and board members
Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?
Growth hacking, engagement farming and marketing
What's the difference, and does it matter?
Recruitment doubts
What to do when you need to fill a key position but it's hard to find good candidates?
Solutions to not get stuck
What to do when you feel that you cannot move forward or even black pilled with your decisions?
Dealbreakers
The things that make going further pointless and waste of time. What are your opportunity costs?
Fundability
How's your case looking vis-a-vis other investment options at the moment? Brutally honest overview may save you time and effort, and you can make corr...
Back-of-the-envelope math
Have you checked the numbers that you have a business case?
Crowdfunding
When is a crowdfunding campaign a good choice for fundraising? What are the options, ways and important aspects to keep in mind?
Saying no is a superskill
How to avoid getting scammed or avoiding bad actors that are really convincing and highly recommended by others?
Who's your customer?
Is it the one paying for your product, the one using it or somebody else?
What turns off investors?
When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?
Complexity is easy but simplicity is harder
Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.
Is it you, the market or your sales process?
How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?
Ideal customers where are thou
Convenience vs. business-first approach to your sales pipeline and lead generation
Business-critical for your customers
How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?
How do others perceive you?
Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.
Opportunity cost
The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing someth...
What are you doing?
How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.
Are your sales tools in order?
When was the last time you checked your company website or contacted as a potential buyer via your marketing channels?
Do you care?
Actions speak louder than words. How far are you aiming at and how do you consider the consequences of your actions?
Successful founder traits
The qualities and skills that you can observe in successful startup founders.
I also mentioned this thread in the episode: https://twitter.com/j...
VCs and trouble
When the markets are down why are the long-term investors (VCs) not investing?
Fundraising 101
Tips for putting together your pitch, evaluating and approaching investors.
Cold call investors
Forget the intros, trust the sales process and don't wait for any conferences.
Does this burn rate look good on me?
The answer you know without asking but dare not to address.
Follow up on your sales
Sales are crucial, but the sales process yields the results.