The Business That Story Built
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The Business That Story Built
Welcome to The Business That Story Built! Hosted by Christie Bilbrey, this podcast offers practical tips, strategies, and mindsets to grow strong, authentic brands. Designed for business leaders, each episode helps you build deeper connections with your audience through compelling brand stories and...
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92 എപ്പിസോഡുകൾ
92: Cracker Barrel Crisis Management Lessons
In this episode, I examine Cracker Barrel’s rebrand disaster that dominated social media and the news last week. The company traded its nostalgic, cou...
91: Why Your Message Isn’t Landing & How to Fix It
Most messaging doesn’t fail because the idea is bad. It fails because it’s unclear.
In this episode, I break down a messaging framework to commu...
90: Why a Podcast May Be Your Best Marketing Strategy Yet
Podcasting isn’t just a content channel—it’s a direct path to authority, high-value networking, and lead generation. But does it make sense for every...
89: Smart Investments & Strategic Leadership for Long-Term Growth with Patricia Lizarraga
In today’s episode, I speak with Patricia Lizarraga, managing partner at Hypatia Capital. She founded the Hypatia Women CEO ETF, the only investment f...
88: How to Succeed With Email Marketing in 2025 with Jaina Mistry
In today’s episode, I’m diving into the art and science of email marketing with Jaina Mistry, Director of Brand and Content Marketing at Litmus. We un...
87: Top Three LinkedIn Lead Generation Tips for 2025 (That Don’t Include Posting)
How to grow your brand and business on LinkedIn without posting.
Timestamps:
00:00 Introduction: Why LinkedIn is critical for brand...
86: LinkedIn Tactics for CEOs to Grow Influence & Build a Personal Brand
In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’s no longe...
85: Brand Story Strategy that Puts Your Stories to Work in Your Business
In today’s episode, I share simple strategies to build brand stories that go to work for your business — with clarity, simplicity, and by attaching a...
84: Resilience in Leadership: Transforming Stress into Strength with Jacque McCormack
To grow the business, career, and life you really want, you need to strengthen your resilience and rewire negative thought patterns. In today's episod...
83: Brand Story Blueprint
Today’s episode is a masterclass of the essential rules of effective storytelling for brands. Taking a strategic approach and incorporating what maste...
82: Decision-Making Strategies to Strengthen Your Personal Brand and Career with Beth Forester
In today’s episode, we dive into a topic that you must have if you want to step out of your comfort zone and grow your personal brand or career - stra...
81: Brand Positioning from Commodity to Standout Through Powerful Storytelling
Today’s episode is the first of three solo episodes centered around brand storytelling. This episode explores how rethinking your brand story can prop...
80: Grow Your Personal Brand with Media Coverage with Vanessa Morcom
In today’s episode, my guest is Vanessa Morcom, founder of Morcom Media, a performance PR agency for thought leaders. We explore how businesses can st...
79: Maximize Your Personal Brand on Social Media with Ashley Mason
In today’s episode, my guest is Ashley Mason, the founder of Dash of Social, a content marketing agency. We explore how social media can transform you...
78: Benefits of a Personal Brand
In today’s episode, I share the top benefits of building a personal brand — why it’s worth the time and effort. I discuss examples you’ll recognize of...
77: Blueprint for Authentic Personal Brands and Effective Communication with Jeremie Kubicek
To create an authentic personal brand and communicate it powerfully, we need to become more self aware. I invited Jeremie Kubicek onto the show to giv...
76: Mastering Personal Branding for Introverts with Alejandro Sanoja
In today’s episode, we dive into personal branding for introverts with Alejandro Sanoja, a top branding expert and the founder of personal branding ag...
75: 5 Exercises to Define a Personal Brand That Gets Noticed
In today’s episode, I share five exercises to help you get to the heart of your personal brand quickly.
These exercises will help you keep your...
74: Who Needs to Build a Personal Brand & 8 Must-have Characteristics
Learn four types of professionals who need to build a personal brand and find out the real power of a personal brand with eight characteristics that w...
73: Encore of Ep. 62 - Content That Moves Your Business Forward with Erika Heald
In this episode of the PR series, I interview Erika Heald on all things content creation and digital marketing. Today, managing your digital marketing...
72: Merry Christmas!
Today is a short, solo episode focusing on slowing down and enjoying the Christmas season. Grab a cup of coffee or tea, take a breath, and let’s refle...
71: A Lawyer’s Secret Weapon to Grow Reputation & Business Development with Angela de Cespedes
In this episode I interview Angela de Cespedes, a litigation partner in Saul Ewing’s Miami office. She specializes in commercial litigation in sports...
70: Maximizing Social Media with Sarah Bugeja
In this episode I interview Sarah Bugeja, the VP of Marketing for Later, the social media management software company. We discuss unique challenges th...
69: Meaningful Metrics for PR with Mark Weiner
In this episode I interview Mark Weiner, the PR industry’s leading expert on meaningful metrics for PR, to help businesses and PR pros understand how...
68 - The PESO Model with Gini Dietrich
In this episode I interview Gini Dietrich, creator of the PESO Model and founder of Spin Sucks. We discuss the PESO Model approach to communications s...
67 - Why Awards Matter & How to Create Successful Entries with Mike McDougall
In this episode I interview Mike McDougall, CEO of McDougall Communications, winner of 22 PRSA Silver Anvil Awards among many others, and judge of a h...
66: Podcasts & Podcast guesting with Sydney Stern
In this episode I interview Sydney Stern, the Head of Client Success at Podchaser Pro, the world’s most advanced podcast database. We discuss the land...
65: Reputation Management & Crisis Communication with Pat Ford
In this episode I interview Pat Ford, a Professional-in-Residence at the University of Florida and was the former CEO of Burson-Marstellar, about what...
64: Pitching Journalists with Jered Martin
In this episode I interview Jered Martin, Co-founder and COO of OnePitch about the best ways to establish relationships with the media, pitch them, an...
63: How B2B Can Leverage Influencer Marketing with Lindsey Gamble
In this episode of the PR series, I interview Lindsey Gamble about the best ways for B2B companies to take advantage of influencer marketing to grow t...
62: Content That Moves Your Business Forward with Erika Heald
In this episode of the PR series, I interview Erika Heald about all things content creation. Today, planning and managing your content can become frus...
61: The Ethics of AI in PR with Cayce Myers
In this episode of the PR series, I interview Cayce Myers, a lawyer and professor of Public Relations and director of graduate studies at the School o...
60: Target the Right Prospects with Mike Maynard
Today’s guest is Mike Maynard, managing director and CEO of The Napier Group, a U.K.-based PR and Marketing agency for B2B technology companies.
...
59: What Matters Most in Life
In today’s solo episode, I share my perspective on what truly matters when looking back on my life. Social media has greatly intensified comparison an...
58: PR for Authors - Maximize Your Efforts
In today’s solo episode, I share tips and strategies to plan the PR for your book release at the start of the process instead of after you finish writ...
57: Maximize Opportunities as an Author with Kerrie Droban
In today’s episode, I talk with Kerrie Droban, an award-winning true crime author and criminal & family attorney. With numerous appearances and interv...
56: Age Well & Accomplish More in Midlife & Beyond with Janet McConnell
In today’s episode, I talk with Janet McConnell, speaker, fitness coach, and author of Elements of Aging Well. She assists and inspires women to look...
55: Book Writing & Publishing Tips with Dr. Bobby Brewer
In today’s episode, I speak with Dr. Bobby Brewer, pastor, and author of, “UFOs: 12 Things Everyone Should Know (a Christian perspective)”. He is not...
54: Sales series wrap up
In today’s episode, I revisit my top 2-3 takeaways from each episode in this series, 10 episodes in total. I hope this quick summary gives you the ins...
53: How to Start, Grow, and Make Sales with a Podcast with Zandra Zuraw
In today’s episode, I interview Zandra Zuraw, the founder of Little Yellow Couch, an interior design coaching platform for passionate homeowners. She'...